Sitting, boycotting, black blocking, protesting, self-chaining to a tree: alter-globalization movements have been more than creative when it comes down to resist. Comparing businesses as “donkeys”, Brent Schulkin, a 27-year-old Stanford grad in San Francisco, created a new sort of “mob”, the Carrotmob to make businesses step forward to a more responsible state of mind. The deal is simple: the business makes a commitment, and he gets more consumers.
How does it work?
As it says on his website carrotmob.org, “It’s easier to understand if you look at an example. A liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning liquor store.”
Carrotmob Makes It Rain from carrotmob on Vimeo.
22/10/2009, 12h45, par Rhavka
uh! great ganstaclip.
"we can do with the carrot, not the stick" <--- fuck yeah!
