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Carrotmob

This alter-globalization flashmober got the whole crisis figured out.
08.10.2009,
Clément Mathon

carrotmob sign Sitting, boycotting, black blocking, protesting, self-chaining to a tree: alter-globalization movements have been more than creative when it comes down to resist. Comparing businesses as “donkeys”, Brent Schulkin, a 27-year-old Stanford grad in San Francisco, created a new sort of “mob”, the Carrotmob to make businesses step forward to a more responsible state of mind. The deal is simple: the business makes a commitment, and he gets more consumers.

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