Carrotmob

This alter-globalization flashmober got the whole crisis figured out.

le 08 octobre 2009, par Clément Mathon

carrotmob sign Sitting, boycotting, black blocking, protesting, self-chaining to a tree: alter-globalization movements have been more than creative when it comes down to resist. Comparing businesses as “donkeys”, Brent Schulkin, a 27-year-old Stanford grad in San Francisco, created a new sort of “mob”, the Carrotmob to make businesses step forward to a more responsible state of mind. The deal is simple: the business makes a commitment, and he gets more consumers.

How does it work?

As it says on his website carrotmob.org, “It’s easier to understand if you look at an example. A liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning liquor store.”

Carrotmob Makes It Rain from carrotmob on Vimeo.

Commentaires
1
le 22 octobre 2009 par Rhavka :
uh! great ganstaclip. "we can do with the carrot, not the stick" <--- fuck yeah!
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